A web based on line casino commercial featured one of the vital profitable event gamers in poker historical past.
Poker corridor of famer and 17-time World Collection of Poker bracelet winner Phil Hellmuth was the centerpiece of the most recent BetRivers industrial.
The corporate launched the advert yesterday from its BetRivers sportsbook X/Twitter account, and presumably aired in tv markets the place the BetRivers on-line on line casino is accessible.
The web on line casino product is simply out there in Michigan, Pennsylvania and New Jersey. Nevertheless, its sportsbook is accessible in a dozen different jurisdictions.
The industrial focuses on Hellmuth’s ardour for video games. The Wisconsin native then promotes the massive collection of video games on the BetRivers platform whereas speaking to completely different variations of himself.
“I’m Phil Hellmuth. And video games? I really like ‘em,” mentioned Hellmuth in the beginning of the advert. “That’s why I’m all in with BetRivers the place there’s video games throughout the video games.”
There was a model of Hellmuth in a basketball uniform, one posing as a blackjack seller, and a 3rd in pajamas, joking that he overslept the shoot.
Get your Phil of enjoyable at https://t.co/gtFBhqzCbO @phil_hellmuth pic.twitter.com/LlQEsfJTrm
— BetRivers Sportsbook (@BetRivers) April 9, 2025
Hellmuth’s Advert Facilities Round Slot Machines
Regardless of Hellmuth’s attraction to the poker world, the corporate’s on-line poker platform, out there solely in Pennsylvania, was not talked about. The sportsbook arm of the platform wasn’t particularly talked about both, however prop packs are an add-on to single-game parlay bets.
As an alternative, each time the advert confirmed a telephone with the platform, it appeared to function a web based slot machine, a recreation by which clients can not win over the long run.
In 2022, high-stakes poker professional Landon Tice signed a sponsorship take care of an offshore online casino platform. Throughout one among his Twitch streams, the then-22-year-old promoted the on line casino’s on-line slot machine part.
In response, Tice acquired some blowback from the poker group on social media.
As soon as once more, bought flack for it. Nothing unethical a couple of tweet.
— Landon (@LandonTice) December 2, 2022
BetRivers Leans Into Hellmuth-Centric Advertising and marketing
Hellmuth and Rush Avenue Interactive, the possession group of BetRivers, agreed to a sponsorship deal in the beginning of the yr. Since then, Hellmuth has been central to each BetRivers advertising and marketing marketing campaign.
Final month, Hellmuth and Phil Galfond streamed the “Battle of Phil-adelphia” on the BetRivers on-line poker platform in Pennsylvania. Hellmuth won the battle after going 2-0 within the $5,000 heads-up freezeouts.
Hellmuth and Galfond’s streams featured BetRivers poker logos within the high proper nook. Through the stream’s advertising and marketing marketing campaign, the BetRivers web site featured cartoons of the 2 execs with the verbiage “Dwelling of VIPs [Very Important Phils].”
The tweet releasing the on line casino advert additionally used the Phil pun. “Get your Phil of enjoyable at BetRivers.com,” it learn.
Galfond joined the BetRivers crew after the company purchased his Run It As soon as on-line poker software program to make use of as its personal.
Because the Hellmuth deal, Hellmuth has worn a BetRivers hat throughout televised appearances.
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